VWO
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A/B testing and optimization platform
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VWO Product Information
VWO Overview
VWO is an experimentation and conversion optimization platform that helps product and marketing teams run A/B tests, multivariate tests, and personalization experiments to improve website and application performance. It provides the full experimentation workflow - creating test variations, splitting...
This product stands out with features such as:
- •A/B Testing: Compare two versions of a page or element to find the better performer
- •Multivariate Testing: Test multiple element combinations simultaneously
- •Split URL Testing: Test entirely different page designs against each other
- •Personalization: Show different experiences to different audience segments
- •Heatmaps: Visualize where users click, scroll, and pay attention
- •Session Recordings: Watch real user sessions to understand behavior
- •Funnel Analysis: Identify where users drop off in conversion funnels
- •Statistical Significance: Reliable analysis that prevents false positive results
How to Use Vwo
Get started in a few simple steps
Create Your Experiment
Sign up at vwo.com and install the VWO tracking code on your site. Use the visual editor to create test variations by changing elements on your page without writing code.
Configure Your Test
Set your traffic split between control and variations, define your primary metric - conversions, clicks, revenue - and any secondary metrics you want to track.
Analyze and Implement
Monitor your test results until statistical significance is reached. VWO tells you which variation wins and by how much. Implement the winner as your permanent page version.
VWO's Core Features in Detail
Powerful features from VWO
Visual Editor Accessibility
Creating test variations through a visual editor without coding means marketing and product teams can run experiments without developer involvement for every test
Statistical Rigor
VWO's statistical analysis prevents the common mistake of calling test winners too early before sufficient data has been collected - which leads to implementing changes that are not actually improvements
Full Behavioral Suite
Heatmaps and session recordings alongside A/B testing give teams both quantitative results and qualitative understanding of why variations perform differently
Personalization Extension
Extending from testing to personalization means teams can implement learnings from experiments by serving winning experiences to specific audience segments permanently
VWO Use Cases
Discover how VWO can benefit different users
E-commerce Teams Optimizing Conversion
Online stores use VWO to systematically test and improve checkout flows, product pages, and landing pages to increase purchase conversion rates
SaaS Product Teams
Product teams use VWO to experiment with onboarding flows, feature presentations, and UX changes to improve activation and retention metrics
Marketing Teams Optimizing Landing Pages
Marketing teams running paid campaigns use VWO to optimize landing page performance through continuous experimentation