MailerLite
VerifiedIntroduction
Email marketing automation platform
Website Snapshot
MailerLite Product Information
MailerLite Overview
MailerLite is an email marketing platform designed for small businesses and creators who want powerful email marketing capabilities without the complexity and cost of enterprise tools. It provides email campaign creation, automation workflows, landing page building, and subscriber management in a cl...
This product stands out with features such as:
- •Email Campaigns: Create and send professional email newsletters
- •Automation: Build automated email sequences based on subscriber behavior
- •Landing Pages: Create dedicated landing pages for email opt-ins
- •Pop-Ups: Add subscriber opt-in forms to your website
- •Segmentation: Organize subscribers into targeted groups
- •A/B Testing: Test different email variations to improve performance
- •Analytics: Track opens, clicks, and conversions for every campaign
- •Free Plan: Send up to 12000 emails per month free with 1000 subscribers
How to Use Mailerlite
Get started in a few simple steps
Import Your Subscribers
Sign up at mailerlite.com and import your existing subscriber list or set up a sign-up form to start collecting new subscribers.
Create Your Campaign
Use the drag-and-drop email editor to design your campaign. Choose a template as a starting point and customize the content, images, and layout.
Set Up Automation
Build automated sequences for new subscribers, abandoned carts, or other triggers. Define the conditions and email content for each step in your automation workflow.
MailerLite's Core Features in Detail
Powerful features from MailerLite
Generous Free Tier
The free plan with 12000 monthly emails and 1000 subscribers is genuinely useful for small businesses getting started with email marketing - not a stripped-down trial
Simplicity Without Sacrifice
MailerLite is simpler than enterprise email platforms but does not sacrifice the core capabilities - automation, segmentation, A/B testing - that make email marketing effective
Landing Page Integration
Having landing pages built into the email platform means subscriber acquisition and email sending are managed in one place rather than requiring separate tools
Creator Focus
MailerLite is particularly popular with independent creators, bloggers, and small businesses who need professional email marketing without the enterprise price tag
MailerLite Use Cases
Discover how MailerLite can benefit different users
Small Businesses Starting Email Marketing
Small business owners who want to start building an email list and sending campaigns use MailerLite for its accessible pricing and straightforward interface
Creators and Bloggers
Independent creators and newsletter writers use MailerLite to manage their subscriber relationships and send regular content to their audience
Nonprofits and Community Organizations
Organizations with limited budgets use MailerLite's generous free tier to maintain email communication with their communities without marketing software costs