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Clay

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4.3

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Introduction

AI lead enrichment and generation platform

Added on: Mar 17, 2026

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Clay Product Information

Clay Overview

Clay is an AI-powered data enrichment and sales prospecting platform that helps sales and growth teams build highly targeted prospect lists with rich data. It connects to over 50 data sources and uses AI to research prospects, enrich contact data, and write personalized outreach at scale. For revenu...

This product stands out with features such as:

•Data Enrichment: Enrich contact data from 50 plus sources simultaneously
•AI Research: Automatically research prospects and companies
•Prospect Building: Build targeted lists from multiple data sources
•AI Personalization: Generate personalized outreach based on enriched data
•Workflow Automation: Automate multi-step prospecting research workflows
•CRM Integration: Push enriched data directly to your CRM
•Waterfall Enrichment: Try multiple sources to maximize data coverage
•Free Trial: Test Clay before subscribing

How to Use Clay

Get started in a few simple steps

Build Your Search

Sign up at clay.com and define your ideal customer profile. Use Clay search and filtering to identify prospects that match your criteria.

Enrich Your Data

Run your prospect list through Clay enrichment to add emails, phone numbers, company data, and research from multiple sources simultaneously.

Personalize and Outreach

Use the AI research data to generate personalized outreach for each prospect. Export to your outreach tool or CRM with all enriched data included.

Clay's Core Features in Detail

Powerful features from Clay

Multi-Source Enrichment

Single-source enrichment misses data that other sources have. Waterfall enrichment that tries multiple sources maximizes the data coverage on any prospect list

Research Automation

Manual prospect research takes 20-30 minutes per contact. AI that researches prospects automatically scales this work to hundreds of contacts per hour

Personalization Quality

Personalized outreach based on actual research about each prospect produces better responses than template-based personalization

Revenue Team Efficiency

The research and enrichment work that consumes sales team time is the part that AI handles best - freeing people for the relationship work that actually closes deals